American Artisans

American Artisans: Bloom Honey

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Bloom Honey
A unique line of gourmet macarons inspired by the flavors of classic American desserts and treats!

Bloom is the twelfth in my Sunday series featuring American Artisans. There are so many exceptionally talented craftspeople, designers, and small companies across the country who share my love of handcrafted quality, and this is my chance to introduce them to you. These artisans are creating beautiful, useful and delicious products that elevate the experience of everyday cooking, dining, and entertaining. They’re using skills, techniques, and materials that might otherwise be lost in our era of mass production. Their work makes me happy, and I hope it does the same for you. Each feature will be paired with a giveaway to give you the chance to experience their work for yourselves. I’ll be doing these features every other Sunday for the foreseeable future, so be sure to check back, and enjoy!

Bloom White Clover HoneyBloom’s White Clover honey won the prestigious nationwide Good Food Awards for 2015

Hey everybody — I’d love you to meet beekeepers David Jefferson and his wife Kelly, of Bloom Honey, headquartered in Thousand Oaks, California.  They produce multi-award winning raw, unfiltered, varietal honey and bottle it straight from the beehive — it’s incredible stuff!  It started ten years ago as a way to ensure pollination on the family’s avocado ranch, and today they manage 1,000 beehives!  I discovered them at one of my local farmers markets, but they sell all their specialty honeys on their site, too.

Bloom pure raw honeyVarietal (or single floral) honeys are honeys that are made from the nectar of a single type of flower.  This is completely different from what you find at the supermarket, which is pasteurized, filtered, blended and processed to be a uniform product.  Varietals reflect the unique flavor and color of a single blossom’s nectar.  The timing and location of the hives to capture the subtle nuances of each flower is the beekeeper’s art.  If you’ve got one of those plastic bears in your cupboard (I’m guilty!) you’ll be fascinated to learn what you’re missing.  (Bloom is sweetening the deal by giving away a varietal pack of 4 honeys to one of you, details at the end of the post.)

Bloom Wild Blackberry HoneyThere are a few foods on planet Earth that are so ancient, so elemental, and yet so complex, that they tower over all the rest, foods like bread, wine, cheese, olive oil…and I’d put honey in that category, too.   Honey is probably also the most under-appreciated of the group.  Unless you’ve had the opportunity to taste an artisinal honey you can’t really understand.  Supermarket honey tastes sweet — but it’s rather flat, and it’s all one color.  A raw varietal honey blooms (no pun intended) on the tongue with a complexity you can only get from the raw, unprocessed product of nature.   The flavor can be mild or strong, all depending on the crop and the particular conditions that year, which makes it so exciting.  The colors range from almost clear to a deep dark brown, with yellows, oranges, and reds in between.

“Varietal honey can be best compared to varietal wine in the sense that the color, smell and taste can vary from year to year depending on annual climactic changes.  Even the same flower blooming in the same location may produce slightly different honey each year depending upon temperature and rainfall.”

Bloom produces Avocado, Wild Blackberry, Wild Cherry, White Clover, Mesquite, Orange Blossom, Saw Palmetto, Clary Sage, Wild Dandelion, Raspberry, Chamisa, Pumpkin, and Buckwheat, none of which are flavored in any way except naturally through the nectar itself.

Bloom wild cherry honey

Bloom’s bees’ annual travel schedule takes them, among other places, from the spring harvests of avocados and almonds in Central California, to the wildflowers along the coast of Malibu, over to the deserts of Southern Arizona for mesquite, and finally to Colorado for clover, and the foothills of the Rockies in search of Golden Rabbit Brush.  Each stop along the tour produces a completely unique honey.

“Our honeybees must visit over two million flower blossoms and fly over 55,000 miles to make just one pound of honey – the amount in one jar of Bloom Honey!”

Bloom Honey production

I don’t know if you’re aware of it or not, but we’re going through a really scary thing with the world’s bees right now.  Nobody is quite sure why, but our bee population has fallen by 50-90% across the globe, and this has happened kind of suddenly.  It’s been called “colony collapse disorder”.  It could be caused by global warming, pesticides, new viruses, no one knows for sure.  It was even thought that maybe even cell phones and cell towers were affecting bee homing systems.  It’s frightening because bees are absolutely critical to our food supply.  Plants require bees to pollinate them in order to reproduce.  No bees…no plants.  No plants…no food, it’s as simple as that.  Companies like Bloom are working hard to insure the future of the honey bee by keeping them healthy, happy, and productive.

Bloom hives

 Why choose raw honey?  “Raw honey sourced straight from the beehive is one of nature’s perfect foods.  It is rich in antioxidants and phytonutrients, and also contains live digestive enzymes, local pollens, propolis, amino acids, vitamins & minerals, and pre & probiotics.”  Most store bought honey has been processed and heated which blunts its flavor and nutritional value.  If we were to substitute raw honey for even some of the over 3 POUNDS of sugar most of us consume each week, it would be a big step toward better health.  I use raw honey mostly in uncooked recipes, to preserve those healthy benefits and to be able to really appreciate the flavor.

Bloom Honey is generously giving away a 4 Varietal Pack of honey to one lucky reader!

To enter, please visit Bloom’s website, HERE, and leave a comment below, I’d particularly love to know how you are liking this series so far, and what you’d like so see more of —- the artisinal food, or the food and cooking related crafts — you have until Friday July 24th to enter, good luck!

(Giveaway ends Friday July 24th )

*** The winner of the honey gift pack is Jennai — congratulations! ***

*I use to pick the winner, and will announce it here on Saturday. Photos courtesy of Bloom.  I was not compensated in any way for this post.

Bloom Raw Honey



    Leave a Reply

  • Reply
    July 30, 2015 at 2:48 pm

    Hi Sue, keep doing what your doing really enjoy this. The honey looks wonderful.

  • Reply
    July 29, 2015 at 7:34 pm

    Loving the artisinal offerings. Please keep it up!

  • Reply
    Linda L.
    July 26, 2015 at 12:50 pm

    I am really enjoying all of the Artisan series, both food and crafts, and think you have a very good balance between the two. It’s fascinating to get the background on the different items – I’ve learned a lot.

  • Reply
    July 26, 2015 at 12:09 am


  • Reply
    patty reed
    July 24, 2015 at 12:42 pm

    Honey is the best thing on earth Thanks Honey Bees They even put honey on turtles to heal wounds amazing!!!!

  • Reply
    C harlotte Silvia
    July 24, 2015 at 5:21 am

    Hi Sue,

    I would love to win some of this honey. I want to learn more about the types of honey.

    I just made you flourless cake with Blood Oranges and we love it. I topped it with ricotta mixed with confection sugar, orange liquor. It is wonderful. Will try lemon next.

  • Reply
    July 23, 2015 at 6:34 pm

    I just found you on Pinterest and then looked you up on FB. I’m sorry, I have not had the chance to look through the series but I think I’m going to love it. And I’d be happy to see more series. Thanks for all the awesomeness!

  • Reply
    Renee huber
    July 23, 2015 at 12:42 pm

    Thanks for such great ideas! Honey … Wow who knew there were so many favors!

  • Reply
    Kristie P
    July 23, 2015 at 11:54 am

    I think this series is great. I love hearing about artisanal foods, but also do love the food-related crafts. Keep up the good work!

  • Reply
    Eliza Culbertson
    July 23, 2015 at 10:56 am

    Love the series and love honey! Thanks!

  • Reply
    July 23, 2015 at 3:09 am

    I especially love the recipes! The first one, Honey, Lime & Sriracha Chicken Skewers, looks amazing! Honey and Siracha — can’t beat that combo! Anf avocado honey sounds so intriguing! I love the recipes and descriptions of these items!

  • Reply
    Donna Boone
    July 22, 2015 at 9:31 pm

    Amazing, just like your recipes!

  • Reply
    July 22, 2015 at 5:44 pm

    The series is wonderful and inspiring. I will be ordering Bloom Honey. Thank you!

  • Reply
    July 22, 2015 at 5:07 pm

    I think the orange blossom honey would be amazing. I just found your blog through FB and you I want to marry you cookie dough bars sound delicious!

    • Reply
      July 22, 2015 at 5:20 pm

      Thanks Kesha — I’m glad you found me — and I agree about the orange blossom honey 🙂

  • Reply
    sarah k
    July 22, 2015 at 4:21 pm

    This looks like a great artisan company, they have many different honey varieties I haven’t seen before. I have really enjoyed learning about the different American artisan’s you’ve featured.

  • Reply
    Gina Guthrie
    July 22, 2015 at 11:52 am

    These honeys look delicious. would love to try them.

  • Reply
    July 22, 2015 at 10:47 am

    I enjoy your recipes portion of the blog because I’ve been working on figuring out what foods I’m sensitive to that are causing migraines for me and your recipes offer new insight into possibilities for broadening menu options. However, in college I lived in an area with STUNNING honey selection, where the flavor of the different plants was truly phenomenal! With that in mind, this post has been quite interesting. I showed several coworkers and we’re interested in the avocado & mesquite especially!

  • Reply
    Susan Broughton
    July 21, 2015 at 12:16 pm

    I really have enjoyed your series but I really miss your fantastic recipes that you post! I think a mixture of both would be quite nice!

  • Reply
    July 21, 2015 at 11:28 am

    Hi Susan, I personally like the current mix that you showcase. As a foodie and a artisan collector I would enjoy the path you are current on. I especially, love reading this article as we are thinking of going into bee keeping ourselves with our ten acres of land in the south. Keep up the great recipes and interesting “stories” I am pretty new with you..but, have pinned and made many of your recipes. Thanks so much.

  • Reply
    Charlsey G
    July 20, 2015 at 1:29 pm

    I only recently stumbled across your site and I immediately signed up for the emails. I am loving the recipes and stories thus far. You have a lot of recipes I would eventually love to try. Keep up the good work!

    • Reply
      July 20, 2015 at 1:42 pm

      Welcome in Charlsey!

  • Reply
    July 20, 2015 at 11:33 am

    What wonderful looking honey! I would love to try some of these.

  • Reply
    July 20, 2015 at 11:13 am

    Your series, Sue, has been wonderful!
    I was a fan of your blog before the series, and will remain a fan, but this series has really kicked it up the viewers comments a notch.
    It’s probably great for your blog but I enjoy looking at the attached sites that commenters have.
    I’ve learned a lot more about artisan products and other viewers blogs 🙂

  • Reply
    Lisa Connor
    July 20, 2015 at 10:56 am

    I am loving your Artisan Series and honestly, everything I have seen here. Love the creativity of the artists and the recipes presented and especially, the photography work of the food preparation. Keep up the beautiful work, Sue!!

  • Reply
    July 20, 2015 at 10:06 am

    I am really enjoying your artisan series. These honeys sound delicious!

  • Reply
    July 20, 2015 at 9:11 am

    I love the local honey we get at our farmer’s market here in northwestern NJ, but would love to try some of Bloom Honey’s varieties. I am a 6 time cancer survivor and try to substitute honey for processed sugar in my recipes.

    I love the American Artisan’s series that you are doing and the mix you have compiled.


  • Reply
    July 20, 2015 at 8:25 am

    These look so delicious!

  • Reply
    July 20, 2015 at 7:12 am

    The Raw Honey flavors are so different from supermarket types. Being a two time Cancer survivor I have come to learn the benefits of raw honey and would love to try those offered by Bloom!

  • Reply
    July 20, 2015 at 6:41 am

    I love both the crafts and food! This honey looks delicious! I would love to taste some raw honey.

  • Reply
    July 20, 2015 at 5:45 am

    Love raw honey! You’ll never go back to the super market kind after you try raw!!! Raw honey has so many health benefits as well…it’s so good for you! Love the artisan posts! Keep them coming !

  • Reply
    July 20, 2015 at 5:37 am

    Absolutely love everything about the series and being introduced to the artisans. No favorites… love it all.

  • Reply
    Emily S.
    July 19, 2015 at 9:30 pm

    Amazing honey!!!
    I love the American Artisans series, such wonderful and creative people!

  • Reply
    Susan Christy
    July 19, 2015 at 8:41 pm

    Love this series!! I vote for the artisinal food.

  • Reply
    [email protected]+This+is+How+I+Cook
    July 19, 2015 at 8:01 pm

    You must be having such fun with this series! It must be great talking to all the different artisans. Honey is so amazing because it really does pick up the region where the bees are. It would be fin to do a honey tasting side by side!

  • Reply
    Paula Michalowski
    July 19, 2015 at 7:49 pm

    I love honey! These all look amazing. I’m not even sure which I would start with. I enjoy all your artisans you have featured, even those not food related. Keep it mixed please.

  • Reply
    July 19, 2015 at 6:43 pm

    So many different honeys…. love the idea of the blackberry and the mesquite… must try some

  • Reply
    Paula h
    July 19, 2015 at 5:38 pm

    This has been a delightful series and Bloom Honey looks wonderful. I hope you continue.

  • Reply
    July 19, 2015 at 4:54 pm

    What a fabulous prize! I would love to win this! I enjoy trying all kinds of artisinal foods and have much admiration for the people who take the time and care to create delicacies for the rest to us to enjoy. This series is so me!

  • Reply
    victoria mcauliffe
    July 19, 2015 at 4:45 pm

    This series is informative and interesting. You’ve no idea how many people out there know nothing about their local artisans! I’ve several friends at work that keep bees, every season they bring honey in for me each has a different taste and color. Two are single mom’s who live in southern Michigan and the other is a father and son who live in northern Indiana. I have several girlfriends who have retired to Arizona, California and Italy all of whom are artisans. Everything from a milliner to clay, copper, jewelry just fabulous to hear of what you’ve found in your area. Your blog is great from recipes to this series I enjoy when I see am email in my box from you, I’m truly a loyal follower. Thank you!!!

  • Reply
    July 19, 2015 at 4:37 pm

    I’ve incorporated honey into my daily diet to boost my immunity up. It’s lemon tea with honey daily. It’s even helped with my dental issues too.
    I look forward to your blogs!

  • Reply
    July 19, 2015 at 4:18 pm

    Having been a former beekeeper i can really appreciate all the hard work and dedication it takes to tending hives. I’m always so impressed with any artisan who is trying to make our universe a better place. Too bad people just take what we have to eat in this country and beyond for granted. Colony collaspse is serious business. Yet ask 50 people if they know what that means. You might have one person who has heard of it.
    Thank you for this series. I love it. I like both the craft and food artisians. I always go to the artisans websites and explore more. Loved the series on beeswax candles too.

  • Reply
    sherry klusman
    July 19, 2015 at 3:45 pm

    Oh how I look forward to your posts! Flavored honey — wild cherry is my pick! Can’t get enough of that taste. Wish we could tell the bees how much we enjoy all their hard work. Signed up for future emails from BLOOM, can’t wait to follow them more closely.

  • Reply
    Jennifer Caskie
    July 19, 2015 at 3:37 pm

    I would like to win this. I do like the facebook page and would like to see more cooking and crafts. It is hard to pick just one.

  • Reply
    Barbara Brewer
    July 19, 2015 at 2:44 pm

    We are big honey users here. We always try to buy local but I would love to try these! I enjoy reading everyone’s posts every week. Thank you so much for all the recipes and the info you give with them.

  • Reply
    July 19, 2015 at 2:23 pm

    I love the Wild Dandelion Honey – the totes are soo cute, too, it would make an amazing gift! I love reading about artisanal foods, recipes, and DIY recipes that ppl typcicall buy!

  • Reply
    July 19, 2015 at 2:21 pm

    I’ve enjoyed your series. It’s interesting to learn about the people and their products. Hope you can continue for a long time.

  • Reply
    July 19, 2015 at 2:04 pm

    I’m going to have to order some of their cinnamon honey–sounds fantastic! I’m really enjoying your American Artisans series and finding all kinds of new businesses to patronize.

  • Reply
    July 19, 2015 at 1:30 pm

    I love reading about a variety of artisans. There are so many talented and creative people, it inspires me.

  • Reply
    Tricia @ Saving room for dessert
    July 19, 2015 at 1:25 pm

    I love this Sue – my husband and I have been talking about doing a post on bee keeping for years! We adore local honey – and I love your series. I would like to see more of everything! No particular order of preference 🙂 Sharing on FB!

  • Reply
    July 19, 2015 at 1:25 pm

    I love this whole series! I especially love the food and cooking vessels you’ve been showing off!

  • Reply
    July 19, 2015 at 12:56 pm

    Loving all the artisanal posts so far! 😉

  • Reply
    July 19, 2015 at 12:47 pm

    Always so thrilled to find your posts in my inbox. Especially love the artisinal foods. Thank you so much for sharing.

  • Reply
    Lee Hernandez
    July 19, 2015 at 12:34 pm

    This was a great post. I’m going to order some if their honey to give as a gift to my cousin who just moved to Long Beach. She will be able to find it locally after that. Thanks for posting these great ideas.

  • Reply
    Joel cherrico
    July 19, 2015 at 12:05 pm

    Love that image of the bee hives overlooking the Pacific Ocean! I’d also love to see an American Artisans feature that had something to do with a delicious, hot coffee or tea drink…perhaps paired with a very, very special pottery mug and a giveaway 😉

  • Reply
    July 19, 2015 at 12:02 pm

    I love Bloom (Avacado!) honey and their Bee Pollen!

  • Reply
    July 19, 2015 at 11:55 am

    I just visited the web site and to my surprise there are so many different Pure Honey’s they have to offer that I would love to try along with many tasty looking recipes to make it going to be hard to choose where to start first! I had no idea honey came in so many flavors! And I like the fact that they tell of the benefits of that particular Honey and if it gets granny don’t throw it away use it as a spread. This site is very informative! Thanks for introducing me to them and I will pass them on to my family and friends!

  • Reply
    July 19, 2015 at 11:52 am

    There is nothing better than delicious, local honey and I always prefer to buy them when I can. I love the name 🙂

  • Reply
    July 19, 2015 at 11:42 am

    I enjoy reading about the artisans you feature and their products. I love to support small local businesses. Thank you for highlighting these talented artisans and their beautiful products!

  • Reply
    July 19, 2015 at 11:42 am

    Thank you for sharing your finds with us. This honey looks great!

  • Reply
    July 19, 2015 at 11:35 am

    I love that you are mixing it up between foods and beautiful products. Always nice to see what is out there. This honey sounds delicious.

  • Reply
    July 19, 2015 at 11:05 am

    I am a breast cancer stage 3 survivor of 7 years, and am convinced that honey has saved my life and keeps me well and healthy!
    I am deeply concerned about the perilous situation of the decline of the bee population and am a member of several sites to help get the word out there!
    I have not even had a cold or sore throat in the last 7 years and I’m convinced this is the reason!

    • Reply
      July 19, 2015 at 11:27 am

      I figured since I’m not an expert I wouldn’t go deeply into the healthy benefits of raw honey, but through the reading I did I am convinced that it is good stuff 🙂 Congrats on your health!

  • Reply
    July 19, 2015 at 10:56 am

    Love “meeting” these artisans. I love supporting local businesses.

  • Reply
    July 19, 2015 at 10:45 am

    Love the honey and their website. It’s such a wonderful series, Sue. I especially love hearing about each artist’s background and journey to now. This week’s piece not only led me to the honey production and raw honey attributes, but also to a new source for avocados and citrus. Keep finding these great folks.

  • Reply
    jim whitehead
    July 19, 2015 at 10:43 am

    What a wonderful product and company. I wish we had the same nearby. Cherry Honey? OMG, I will have it soon!

  • Reply
    July 19, 2015 at 10:38 am

    I love learning and being able to support local artisans and food purveyors.

  • Reply
    July 19, 2015 at 10:30 am

    Visited the website, & was struck by learning there is an artisanal community in Los Angeles!!!! Sets a bar for every city. If LA’s urban/suburban sprawl can do it, so can everyone! Thank you, TVFGI, for your continuing efforts to connect to this real community! Feels like the spirit that started the search for real food, way back in the 80’s with the Sterns & RoadFood. Discovering those who do it right, and without Big Agra or Corp Food backing them! Gives me hope!
    Wherever your search leads you, I am happy to go along! Keep connected! (& Thank you, again!)

  • Reply
    Pattie @ Olla-Podrida
    July 19, 2015 at 10:24 am

    I LOVE this series, keep it up! I just visited Bloom’s website and really liked their recipes. I am going to try the one for the Roasted Honey Cinnamon Chickpeas. Thanks for this giveaway.

  • Reply
    July 19, 2015 at 10:20 am

    I do enjoy this series as I have now learned so many things. Seen so many new things and hopefully can incorporate some into my life. Thank you ????

  • Reply
    July 19, 2015 at 10:19 am

    I’ve never heard of this company and their honeys, so thank you for getting the word out about them. I would love to win these, but if I don’t I will be buying some to try alone and to use in some of the recipes that are listed.

  • Reply
    July 19, 2015 at 10:18 am

    I’m really excited about this giveaway! I think I’m in agreement with Rachael Black about the artisan cooking ingredients and how to use them.

  • Reply
    July 19, 2015 at 10:17 am

    This honey looks fantastic! I’m going to pass on the giveaway (we got a honey share with our CSA last year, and are now officially set for the next year at minimum), but I wanted to weigh in on the series, which I think is fantastic. I agree that ingredients are at the top of my list, but it’s nice to have some variety with crafts etc as well. Yay!

  • Reply
    Martha Henrichs
    July 19, 2015 at 10:16 am

    Nothing tastes like real single source honey!

  • Reply
    July 19, 2015 at 10:10 am

    You are giving us such great ideas with just the “need” to receive your wonderful blog. Thank you not only for the introduction to luscious items for ourselves but an opportunity to provide unique gifts for friends and family. My on-line recipe book is filled with The View from Great Island offerings. Again thanks.

  • Reply
    Chris Scheuer
    July 19, 2015 at 10:09 am

    You hit the nail on the head Sue, there is a huge difference in honey that you buy at the grocery store and raw, unfiltered honey. This honey sounds amazing, If I was a bee and lived in that beautiful environment with the azure ocean as a backdrop, I’m sure I’d make some might fine honey too!

  • Reply
    Dawn P
    July 19, 2015 at 10:03 am

    I love the flavors artisanal products bring and these honeys look amazing!

  • Reply
    July 19, 2015 at 9:59 am

    I love finding artisinal products. I love supporting smaller, batch-made products. I always find them to be fresh and well-made! This honey sounds amazing!

  • Reply
    Jennifer R
    July 19, 2015 at 9:30 am

    I’d love to hear about artisans that use traditional processes rather than modern methods, I love hearing about how some of the traditions have been preserved, how it makes the end product different, etc.

  • Reply
    Rachel Black
    July 19, 2015 at 8:36 am

    Great post! I am most interested in artisan cooking ingredients, (butter, vinegar, beer, etc) as apposed to finish goods (baked, etc).

    • Reply
      July 19, 2015 at 8:59 am

      That’s an interesting point, and I agree!

  • Reply
    July 19, 2015 at 8:18 am

    You are picking the cream of the crops..:)
    I too love learning about these talented artisans.

  • Reply
    July 19, 2015 at 7:13 am

    I never knew that so many environmental variables could affect the flavor of the honey. Fascinating! Thank you for doing these stories on American Artisans. It’s such a great opportunity to gain a wider audience for them.

    • Reply
      July 19, 2015 at 7:18 am

      To be honest I learned so much by doing this feature, Jennifer…I have a completely new appreciation for the stuff!

  • Reply
    Anita K.
    July 19, 2015 at 7:07 am

    I love reading about the artisanal foods best, but all of the posts in this series have been really interesting! And this honey is making my mouth water.

  • Reply
    July 19, 2015 at 7:00 am

    These honeys look amazing – my husband would’ve loved to have heard of these when he was gathering honey to make mead!