American Artisans: Dana’s Bakery

Dana's Bakery Macaron ~ American Artisans
A unique line of gourmet macarons inspired by the flavors of classic American desserts and treats!

Dana’s Bakery is the eleventh in my Sunday series featuring American Artisans. There are so many exceptionally talented craftspeople, designers, and small companies across the country who share my love of handcrafted quality, and this is my chance to introduce them to you. These artisans are creating beautiful, useful and delicious products that elevate the experience of everyday cooking, dining, and entertaining. They’re using skills, techniques, and materials that might otherwise be lost in our era of mass production. Their work makes me happy, and I hope it does the same for you. Each feature will be paired with a giveaway to give you the chance to experience their work for yourselves. I’ll be doing these features every other Sunday for the foreseeable future, so be sure to check back, and enjoy!

American Artisans Rocket Mac American inspired macaroonDana Loia is the woman behind Dana’s Bakery. What started 3 years ago in a small kitchen in Hawthorne New Jersey has skyrocketed into a national phenomenon. Dana has taken the authentic French macaron and reinvented it with a sense of humor and a dose of Americana — everything in her selection of artisinal  flavors is inspired by iconic American desserts and sweets. The Rocket Mac, above, with its tart lemony filling, is a limited edition flavor for the month of July. (It’s a nod to the Rocket Popsicle.)  Dana’s macarons are entirely handmade, and come in a dizzying array of choices. Take one look at the macaron gallery and your head will spin!

Dana's Bakery MacaronsJust a few short years ago, Dana was working as a photo editor, and had no professional baking experience. When I asked her what motivated such a huge change in careers, she told me —  My last photo editorial job was at Muscle and Fitness Magazine. One day while I was sitting in my cubical (editing photos of men in speedo’s) I found myself asking the question one hopes they never have to ask themselves at the age of 3o  — Am I really going to do this for the rest of my life? — At that moment I decided I needed a change! I always knew I loved to bake but never thought about doing it for a living. Shortly after I quit my job at Muscle and Fitness and enrolled in pastry school.”

Dana's Bakery Superbowl Macarons

Dana’s gutsy career shift and the playful irreverence of her cookies really speaks to the American spirit. All of her cookies have the wonderful characteristics of classic French macarons, they have rich creamy centers and delicately crisp chewy meringue cookies… but Dana’s colors are a little bit more vivid, and the flavors, the key to her success I think, are imaginative, fun, and ever-changing. Every one is inspired by uniquely American sweets like Thin Mints, S’mores, Creamsicles, and Red Hots.

Wild and crazy Dana's Bakery Macarons

Dana’s Bakery does limited edition flavors, a Macaroon of the Month Club, and lots of special orders. Her macaroons give you a chance to think outside the box when it comes to gift giving because they are unique, and you can pretty much customize the flavors to anyone’s taste. Create your own colors scheme,  stencil your logo on top, or dream up your own outrageous flavor.

Cinnamon French Toast macarons from Dana's Bakery

How does Cinnamon French Toast sound?

Dana's Bakery Mallomars MacaronsOr Mallomacs?

American Artisan Dana's Bakery: Banana Split MacaronBanana Split?

Dana's Bakery fluffernutter macaronOr maybe a Fluffernutter?

Dana's Bakery Macaron flavors

Keep an eye out,  Dana’s will be debuting an all-natural line of macarons to be sold at Whole Foods and other organic/all-natural retailers and specialty stores in the next year. If you live in the greater NYC area, Dana’s Bakery offers classes in the art of macaron making. The class is around 2 1/2 hours, with anywhere from 8 to 12 people per class. You learn how to make French macarons (Dana’s Bakery style) from start to finish, focusing on flavors that align with the season or whatever fun holiday is that week! In addition to taking home the macarons that are made in class, each person gets a recipe packet, an apron, a Dana’s Bakery mug, and a variety pack of the most current flavors. You can sign up here.

Custom order Dana's Bakery macarons

Dana’s Bakery is generously giving away a Build Your Own Sampler Box of macarons (you get to choose your favorite flavors) —– to one lucky reader!

To enter, please visit Dana’s Bakery, HERE, and let me know, in a comment below, what flavor is your favorite…you have until Friday July 3rd to enter — good luck!

Dana's Bakery Assorted Macarons

(Giveaway ends Friday July 3rd )

*I use to pick the winner, and will announce it here on Saturday. Photos courtesy of Dana’s Bakery. I was not compensated in any way for this post.

*** The winner of the giveaway is Toni Dash, of Boulder Locavore — congrats Toni! ***

Dana's Bakery Key Lime Pie Macaron

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    Leave a Reply

  • Reply
    July 4, 2015 at 12:45 am

    The cup of joe

  • Reply
    Susan Christy
    July 3, 2015 at 8:28 pm

    Rocky Road – YUM

  • Reply
    July 3, 2015 at 7:18 pm

    S’mores is the best!!!

  • Reply
    July 3, 2015 at 3:34 pm

    Am I too late? I’d love to try the Birthday Cake flavor. Purple is my favorite color.

  • Reply
    July 3, 2015 at 1:07 am

    oooh amazing giveaway….sorry I missed it!

  • Reply
    July 2, 2015 at 6:56 pm

    Yes, definitely head spinning event. Just luscious..all the flavors. And, the color saturation is gorgeous..
    I adore French Macaroons..picking one flavor as BEST was a bit of a challenge..but, I picked the chocolate molton with ganache…oh my gracious..thankfully if I win I can pick a selection becasue I would love to try them all! Dana’s creations are beyond. I wish I lived in her area to take a class.

  • Reply
    Allison M
    July 1, 2015 at 6:53 pm

    French toast sounds amazing!

  • Reply
    July 1, 2015 at 4:35 pm

    cookie dough but they all look GREAT

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    July 1, 2015 at 1:31 pm

    Sue they all look and sound yummy, but since I live in the Florida Keys, I have to say Key Lime Pie. I love anything made with key limes!

  • Reply
    Toni | BoulderLocavore
    July 1, 2015 at 12:49 pm

    Oh my goodness Sue you’ve done such an exceptional job of curating talented artisans for your series! Each is more captivating than the last. These macarons are gorgeous!

  • Reply
    June 30, 2015 at 9:12 pm

    Chocolate pretzel or key lime; I couldn’t choose just one flavor!!

  • Reply
    Bianca @ Sweet Dreaming
    June 30, 2015 at 7:41 pm

    give me the chocolate molten or fluffernutter!!

  • Reply
    Brigitte Greenlee
    June 30, 2015 at 6:39 pm


  • Reply
    Amy L
    June 30, 2015 at 6:38 pm

    I Love macarons! I think my favorite would be Cup Of Joe. My birthday is next week, and I’m hoping my present will be some macarons 🙂

  • Reply
    Kristie P
    June 30, 2015 at 10:43 am

    Oooo goodness. The description of the orange dreamsicle sounds delish!!

    • Reply
      Kristie P
      June 30, 2015 at 10:46 am

      oof! Accidentally posted twice! Feel free to delete one of these. 🙂

  • Reply
    Kristie P
    June 30, 2015 at 10:39 am

    Oooo goodness. I love the description of the orange creamsicle–sounds delish!!

  • Reply
    June 30, 2015 at 6:57 am

    Wow, cherry firecracker for me to celebrate summer fun!

  • Reply
    June 30, 2015 at 1:09 am

    Banana Pudding Mallowmac. Two favorites would make a great combo!

  • Reply
    Gina Guthrie
    June 29, 2015 at 7:30 pm

    WOW, my mouth is watering. My flavor would be the cotton candy.

  • Reply
    Pat @ Mille Fiori Favoriti
    June 29, 2015 at 6:45 pm

    My goodness, Sue! What a mouth watering array of macaroons! I have to admit the ones that look like Malomars hit a nostalgic cord with me. They were a special treat when I was a child and every time I see them for sale ( not often) I buy them! 😉

    Happy 4th of July!!!

  • Reply
    Paula Michalowski
    June 29, 2015 at 5:55 pm

    Damn that was hard! I can’t decide between Chocolate Stout or Raspberry Jam. Ennie meenie minnie mo, Raspberry Jam.

  • Reply
    June 29, 2015 at 3:23 pm

    Mmmmmm. I’ll take one of each. The sea salt caramel would be at the top of my list.

  • Reply
    Amy Stuart
    June 29, 2015 at 1:46 pm

    Since I love peanutbutter! it would have to be fluffernuter or chocolate peanutbutter!

  • Reply
    June 29, 2015 at 12:57 pm

    Her macarons look fabulous and fun. I would love to try them all, however the creamsicle sounds very refreshing to me. Thank you TFGI.

  • Reply
    Lisa Connor
    June 29, 2015 at 12:51 pm

    Mallomacs ………. and the more the merrier!! No one has ever died from eating too much chocolate, I’m sure of it!

  • Reply
    Jan R
    June 29, 2015 at 11:59 am

    Oh WOW…when I win I will probably choose one of each, love lemon, maybe strawberry rhubarb, the birthday cake look yummy. Then there’s salted caramel, see what I mean!

  • Reply
    Shari Kelley
    June 29, 2015 at 10:52 am

    Believe it or not, I have never eaten a macaron. I have always wanted to. It was so hard to decide on a favorite flavor, but I am going to go with birthday cake.

  • Reply
    sarah k
    June 29, 2015 at 10:46 am

    So many flavors I would like to try:) The top three I would love to try are the chocolate molten,thin mint and cookie dough.

  • Reply
    Denise Belyavsky
    June 29, 2015 at 9:23 am

    Strawberry rhubarb sounds very interesting. But so many sound fabulous that it’s hard to choose! Congrats and good luck in this fabulous endeavor.

  • Reply
    June 29, 2015 at 9:00 am

    Very hard to pick one…. I think I’ll get the Cosmopolitan…. the color is simply stunning!

  • Reply
    June 29, 2015 at 8:33 am

    Oh my – just one flavor as a favorite? I will say lemon and willing to try all.

  • Reply
    Susan LP
    June 29, 2015 at 8:03 am

    I would say Chocolate Molten. You can never go wrong with chocolate!

  • Reply
    Chris Scheuer
    June 29, 2015 at 7:56 am

    These are so gorgeous and so fun! What a wonderful twist on a classic!

  • Reply
    June 29, 2015 at 7:10 am

    I have never had a macaron, but I will be on the lookout for them at whole foods which just opened in Clearwater Florida !
    Favorites to try: sea salt caramel, cotton candy , strawberry shortcake, mimosa, and any kind with chocolate. I just found you on Pinterest and signed up for emails. Love it!!

  • Reply
    June 29, 2015 at 6:53 am

    I would say the Raspberry Jam… although they ALL look wonderful!

  • Reply
    Anita K.
    June 29, 2015 at 5:39 am

    They all look amazing… I’d probably say either Chocolate Molten, Strawberry Rhubarb, or maybe Chocolate Stout sound the best!

  • Reply
    June 29, 2015 at 5:32 am

    Wow! So hard to decide, so many Flavors, I love Birthday cake anything! Key lime pie for sure, it’s a Florida thing! Gotta have chocolate, the Chocolate molten is to die for! And of course, can’t forget Cookie dough! Actually, I want them ALL!

  • Reply
    Carolyn White
    June 29, 2015 at 5:32 am

    It is so hard to pick just one, but the winner is strawberry shortcake!

  • Reply
    Joel Timmons
    June 29, 2015 at 5:00 am

    Mimosa. Yummmm

  • Reply
    June 29, 2015 at 3:30 am

    A dip in the fountain, that freeing moment of ectasy. .. a Peach Bellini for me~

  • Reply
    Angela Johnson
    June 28, 2015 at 9:50 pm

    So many I would love to try but Key Lime Pie is one of my favorites so Key Lime Pie it is. Have you every had Bourbon Kentucky Derby Pie? It is also one of my favorites. Maybe it could be a future flavor of the month.

  • Reply
    Teena McElroy
    June 28, 2015 at 9:06 pm

    Champagne and Strawberries.

  • Reply
    June 28, 2015 at 9:05 pm

    Chocolate Molten sounds like a winner to me. Thanks for the chance to win.

  • Reply
    Emily S.
    June 28, 2015 at 8:50 pm

    They all look absolutely amazing! I would love to try the key lime pie, or the cup of joe!

  • Reply
    Nan Johnson
    June 28, 2015 at 8:21 pm

    it is summer so

  • Reply
    LuAnne Schenck
    June 28, 2015 at 6:46 pm

    They all look beautiful but I love all things Red Velvet!!

  • Reply
    June 28, 2015 at 6:43 pm

    The key lime pie flavor just says summer to me! Would love to taste these beautiful macarons.

  • Reply
    Linda Romer
    June 28, 2015 at 6:15 pm

    I think my favorite flavor would be key lime pie! Yum! Thank you

  • Reply
    June 28, 2015 at 5:39 pm

    Key lime Pie and how!

  • Reply
    June 28, 2015 at 5:06 pm

    It has to be Gingerbread Man, though Cinnamon French Toast and Champagne Celebration were close runner ups!

  • Reply
    June 28, 2015 at 4:40 pm

    Gotta be Chocolate Molten!

  • Reply
    sherry klusman
    June 28, 2015 at 4:25 pm

    These are beautiful! I can’t believe at the age of 64 I have never eaten a macaron. Many of my friends make them and tell me how involved they are — but delicious. I love anything with caramel so the sea salt caramel would be my selection.

    • Reply
      June 28, 2015 at 4:40 pm

      Oh wow Sherry – you need to get some of these and get up to speed!!

  • Reply
    June 28, 2015 at 4:20 pm

    They all look so lovely and delicious. It would definitely be difficult to chose just one favorite. A sampling of each flavor would be perfect. But for starters, I would have to begin with Pink Marshmallow or Strawberry Shortcake.

  • Reply
    June 28, 2015 at 4:11 pm

    Key Lime sounds perfect to me! Thank you TVFGI !

  • Reply
    Carol G
    June 28, 2015 at 3:58 pm

    Chocolate Moulton sounds delicious. I love macaroons.

  • Reply
    Jennifer R
    June 28, 2015 at 3:11 pm

    I can’t decide but I think I’d like to try birthday cake! Or raspberry jam…or peanut butter and jelly.

  • Reply
    June 28, 2015 at 2:49 pm

    Wow! Dana’s Bakery has the best selection of flavors I have seen. I would pick the Red Velvet for my first choice.

    • Reply
      June 28, 2015 at 3:59 pm

      I agree, Sydney – I like them because they’re different.

  • Reply
    June 28, 2015 at 2:46 pm

    Cup of Joe

  • Reply
    June 28, 2015 at 2:41 pm

    I so love chocolate, so I have to say that Chocolate Molten sounds like a dream!
    Dana’s creations are simply beautiful! Thanks for sharing this with everyone!

  • Reply
    June 28, 2015 at 2:36 pm

    They’re all gorgeous, but my flavor choice would have to be Red Hot!

    • Reply
      June 28, 2015 at 4:00 pm

      Red Hot wouldn’t be my favorite, but I would like to taste it 😉

  • Reply
    June 28, 2015 at 2:16 pm

    I love purple and peanut butter – so it has to be pbj

  • Reply
    Terry Parks
    June 28, 2015 at 1:48 pm

    orange creamsicle…

  • Reply
    June 28, 2015 at 1:30 pm

    S’mores! Perfect for the summer!

  • Reply
    June 28, 2015 at 1:11 pm

    Cookie dough sounds so yummy!

  • Reply
    Mary Kusiek
    June 28, 2015 at 12:53 pm

    If it’s a macaron I love it. If I have to pick I’ll go with “birthday cake”.

  • Reply
    June 28, 2015 at 12:22 pm

    RED HOTS, dying to try. Thanks for the suggestion!

  • Reply
    June 28, 2015 at 12:13 pm

    Key Lime! Please 🙂

  • Reply
    June 28, 2015 at 12:00 pm

    I would have loved to try the Mac Squared! that sounds fantastic so would have to go with the Chocolate Stout…yummm

  • Reply
    June 28, 2015 at 11:49 am


  • Reply
    June 28, 2015 at 11:41 am

    So many clever creations. Orange Creamsicle is calling me.

  • Reply
    June 28, 2015 at 11:33 am

    They are adorable and can’t decide, but I love the patriotic ones and would enjoy the chocolate molten and cup of joe. I love these and could just look at them!

  • Reply
    Charlotte Silvia
    June 28, 2015 at 11:31 am

    Boy, hard to decide. I think I will go with Sea Salt Caramel. I just made your mayo today and I love it for a few great reasons. Tomorrow your pasta.

  • Reply
    carol g
    June 28, 2015 at 11:27 am

    Just one! Ok, Sea Salt Caramel.

  • Reply
    Sue C
    June 28, 2015 at 11:16 am

    Hard to pick just one! At first I thought Thin Mint, then it was Lemon, but Cookie Dough and Oatmeal Raisin sound really good, too. If I have to pick just one though I’m going with White Chocolate Peppermint.

    • Reply
      June 28, 2015 at 12:01 pm

      …sounds like one of each would do just fine…lol

  • Reply
    June 28, 2015 at 10:49 am

    Cup of Joe. Coffee and almond favors are my favorites and the mix sounds wonderful.

  • Reply
    Alison H.
    June 28, 2015 at 10:45 am

    I would love to try the Cup of Joe!

  • Reply
    June 28, 2015 at 10:41 am

    Thin mint!

  • Reply
    Mary Nyhan
    June 28, 2015 at 10:35 am


  • Reply
    June 28, 2015 at 10:34 am

    Scrumpscious I’m sure!! I love the colors as well! Happy macaroons!! ????

  • Reply
    June 28, 2015 at 10:22 am

    Strawberry Rhubarb! Yumalicious!

  • Reply
    JD Georgia
    June 28, 2015 at 10:20 am

    Oooohhhh, I want to try Cup of Joe and Chocolate Molten… together! 🙂

  • Reply
    June 28, 2015 at 10:16 am

    There are several flavors I’d like to try including the Cup of Joe and Key Lime.

  • Reply
    June 28, 2015 at 10:09 am

    You had me at “fluffernutter” Yum

  • Reply
    June 28, 2015 at 10:08 am

    I would love to try them all! The Chocolate Molten especially, or the Key Lime.

  • Reply
    June 28, 2015 at 8:48 am

    The Cosmo macaroon looks and sounds amazing

  • Reply
    victoria mcauliffe
    June 28, 2015 at 8:46 am

    OMG!!!! What to choose, have not had a great macaron since visiting France and Italy just like good gelato so hard to find. Tried to make my own but not good luck with recipes. Maybe see if my local culinary school has classes for this. Thanks again Sue for such delicious inspiring info and the very talented artist. I enjoy looking over the websites and getting to know them better

  • Reply
    June 28, 2015 at 8:08 am

    I absolutely adore macaroon cookies!!!!

  • Reply
    Tricia @ Saving room for dessert
    June 28, 2015 at 7:47 am

    That Cup of Joe looks and sounds wonderful – but they are all amazing and beautiful. What a great feature! You know I love a good macaron.

  • Reply
    Liz S.
    June 28, 2015 at 7:42 am

    The Fruity Cereal flavor of Dana’s Bakery macarons is my favorite.

  • Reply
    [email protected]'s+Recipes
    June 28, 2015 at 7:08 am

    wow all those gorgeous macarons! I want all of them!

  • Reply
    June 28, 2015 at 6:18 am

    I like the chocolate mint version!

  • Reply
    June 28, 2015 at 5:37 am

    Chocolate Molten! Thanks for the chance to win. 😉

  • Reply
    Jennifer @ Seasons and Suppers
    June 28, 2015 at 5:32 am

    Love macarons and theses are perfection! Such creative flavours. I wouldn’t know which one to try first 🙂

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